MAY 10, 2006

9:00 AM - Open Exhibition Viewing

Educational Sessions (All presented in the Lookout Room unless indicated otherwise)
Browse the FREE educational sessions listed below and register for up to two sessions per day per person.  You will receive an e-mail confirmation.  These are quality, intimate (maximum of 20 participants!) knowledge-enhancing 30 minute presentations that allow for a lively question and answer opportunity to complete the 45 minutes.  If your schedule should change, please alert our registrar via e-mail.  Your seat will be held only until the session starting time.  We strongly recommend arriving early to see the 64th Annual Graphic Arts Awards Exhibition.

9:15 AM to 10:00AM
A Blueprint for Direct Marketing Success: The Cross Media Personalization Approach
More targeted, personal and much more relevant, that’s the new business of direct communications.  Learn how the four billion dollar Xerox Production Systems Group garners double digit response rates and industry accolades by employing full-color variable, high impact, and personalized direct marketing campaigns.
Presenter: Beth Ann Kilberg-Walsh, Manager, Marketing Communications, Xerox.

10:15 AM to 11:00 AM
Getting it Printed—How to Work With Your Printer to Assure Quality, Stay on Time and Control Costs.
Whether you are a customer of a printer or a graphic arts professional or both, planning even the simplest printing job requires many decisions.  Careful planning helps you control the quality, schedule and cost of the printing job, and gets the effectiveness you want.  Planning sharpens your vision of the affect of the final product and improves communication involved in the project.  
This seminar will discuss the planning process and commonly made mistakes that cause problems between you and your printer. 
Presenter: Harriet Beckman, Whitman Printing Corp. (AGC Instructor)

11:15AM to 12:00 Noon
Mailing Solutions for Success: Embracing the Customer and Raising the Response.
Hear a dual presentation from two experienced experts who will also address your questions. Learn helpful USPS tips for successful mailings with USPS guides and templates supplied to registered attendees.  Also receive practical suggestions for increasing your response rate by keeping the customer in mind.
Co-Presenters:
Danny Eng, Mail piece Design Analyst, US Postal Service
Vito Fortuna, USPS Account Management & Acquisition

12:15PM to 1:00 PM
THE PRESS ROOM –(Exhibition Tour)
View first-hand the top award winning print pieces in the tri-state area.  Learn how a combination of design and technical excellence help lift these printed pieces beyond the ordinary. Come see and enjoy the beauty of print, as displayed in this year's Exhibition.
Join our Awards Exhibition Chairmen and industry luminaries as they describe how print/graphics are evolving and remain one of the most effective mediums to communicate your message in a powerful and lasting way. Our industry representatives will be introduced at noon and after a brief question and answer session, they will escort groups through the show.

Alan Bergman, Awards Exhibition Co-Chairman, Hudson Printing (AGC Instructor); Rob Sternau, Awards Exhibition Co-Chairman, CGI North America; Steve Davidson, (AGC Instructor) andEugene Fenn, Graphic Technology, Past Committee Chairman.

1:15PM to 2:00 PM
Print Advocacy and Promotion
What are the key metro NY/NJ and Connecticut tri-state print advocacy issues and what is being done to promote Print in today’s media mix.
Presenter: Vicki Keenan, Executive Vice President, AGC
           
3:00PM to 3:45 PM 
Adding “WOW” to Your Print Materials
In the Direct Mail world, you’ve got a half of a second to get your prospect’s attention and not get tossed. In this seminar you will view “Bleeding Edge” technology and techniques to make your print material emotionally charged. Who should attend?  Everybody involved in the sales, creation and use of direct mail products. Mr. Hirsch is a 2004 AGC/Leo Award and 2006 GAA Best in Digital Printing Award Winner.
Presenter: Harvey Hirsch, Creative Director of Media Consultants/Digital Dimensions3, Inc. (AGC Instructor)

4:PM to 4:45 PM
Innovations in Binding and Finishing
Learn about binding and finishing techniques that designers, printers and their clients love.  See samples of the above and find out how they are produced.
Presenter: Ted Scarr, Aladdin Finishing (AGC Instructor)

5:00PM to 5:45 PM (TBD)

May 11, 2006

Designer’s and Technical Excellence Day

10: 30 AM Open Exhibition Viewing
(Those registered for the 10:15AM Session, may arrive at 10 AM.)

10:15AM to 11:00 AM
A Great Illustration of Digital Workflow and Full-Color Printing
Several hundred of the world’s leading commercial illustrators met at the ICON4 Illustrators Conference in San Francisco last summer where they received a unique commemorative book that left them wondering: “Wow, how’d they do that?”  Attend this session and find out how full-color, variable information digital printing turned the ICON4 Sketchbook into a cherished keepsake and stole the show.
Presenters:
Bob Wagner, Vice President, Creative Services Business, Xerox Corporation
Laureen Chudzinski, Director, Product Marketing, XMPie

10:30 AM- Open Exhibition Viewing

11:00AM Technical Excellence Awards Presentations
AGC Welcome/ TEA Awards Presentations to 11:15 AM
Leo Awards and Kodak Technical Application Awards to 11:25AM

11:30AM to 12:15 PM “Designer of the Day Session”
Personality as Product: Using Branding to Transform Services Into Experiences
A different set of design and branding challenges face companies whose product doesn’t come in a box. Service-oriented industries don’t have the benefit of relying on a beautiful, shiny product to captivate and engage customers. They must effectively package and deliver the experience through intermediaries such as consultants, financial advisors, lawyers or flight attendants.
Presenter: Brett Traylor, Partner, Thinkso Creative

12:30 PM to 1:30 PM
Designing for Digital, Focusing on Value; Purchasing Agents Need Not Attend.
The path to better and more cost effective communications in the graphic arts is found by designing with the process in mind.  Starting with an update on the recent advancements in digital printing, hi-fidelity printing and virtual color proofing, our session will focus on the application of these technologies and their impact on improving response rate, lowering production costs and improving workflow efficiencies.
This session is for creative thinkers in marketing, design and print production.
Co-Presenters:
Michele Laird-Williams, Director of Print Media
Nick Patrissi, Sr. Marketing Manager Customer Development, Kodak Graphic Communications Group (AGC Instructor)

1:45 PM to 2:30 PM
QuarkXPress 7 for Designers
Here’s a sneak preview of QuarkXPress 7.The upcoming release of
this award-winning software has many new features for designers
to discover. Attend this presentation and learn how to:

• Use new and enhanced features including transparency,
  OpenType and glyphs, and advanced layout tools
• Work faster than ever with time-saving enhancements
  to the user interface
• Optimize your daily creativity and take advantage of existing
  features such as non-destructive photo editing, and much more.

Presenter: Tom Kelly an Account Manager for Quark, Inc.